Refresh
Content Refresh
Rebuild the posts you already have. Stale pages are worse than silent: models keep citing them, wrongly, for years.
- Version updates
- Rewrites
- Consolidation
- Re-optimisation
Every devtool blog has the same asset sitting unused: a post from two years ago that still ranks, still gets traffic, and no longer works. The code targets a version you have since deprecated, and every reader who tries it forms a bad opinion of the product.
Refresh work starts with an inventory: what is decaying, what still has links worth keeping, and what should be consolidated or redirected instead of rewritten. Then we re-test the code, rewrite what is wrong, and republish.
Also worth a look
SEO, AEO & GEO Audits
A prioritised list of what is holding your content back across all four dimensions we measure: search, performance, answer engines, and generative engines.
Tutorials
How-tos and deep dives a developer can follow start to finish, structured so an assistant can quote the answer when someone asks.
Integrations & Comparisons
Co-marketing integration guides, and comparison pages honest enough to hold up when a skeptical engineer reads them — or a model is asked which tool to use.
Questions
Content Refresh, answered.
How do you decide what to refresh?
By inventory. We look at what is decaying, what still holds backlinks worth keeping, and what is competing with itself. Some of it should be consolidated or redirected rather than rewritten.
Is refreshing really cheaper than writing new posts?
Per unit of traffic, usually by a wide margin. An old post that already ranks and already has links needs a fraction of the work a new one does to produce the same result.
Will the URLs change?
Not unless consolidation makes it necessary, and then we hand over the redirect map with it. Losing accumulated link equity would defeat the point.
Get started
Talk through a content refresh engagement.
Thirty minutes, no deck. We look at what you have, agree what the first piece should be, and you leave with a scope and a price.