Integrations
Integrations & Comparisons
Co-marketing integration guides, and comparison pages honest enough to hold up when a skeptical engineer reads them — or a model is asked which tool to use.
- Integration guides
- Partner co-marketing
- Competitor comparisons
- Alternatives pages
Comparison content has a credibility problem, and developers can smell it. A page that never concedes a single point to the competitor gets discounted entirely, including the parts that were true.
We write comparisons by actually using both products. Where the other tool is genuinely better, we say so and scope where that matters. That candour is what makes the rest of the page believable, and it is why these pages convert.
Co-marketing
Integration guides work best when both companies ship them. We handle the build, the draft, and the back-and-forth with the partner’s marketing team, then deliver a version each side can publish under its own brand.
Also worth a look
SEO, AEO & GEO Audits
A prioritised list of what is holding your content back across all four dimensions we measure: search, performance, answer engines, and generative engines.
Tutorials
How-tos and deep dives a developer can follow start to finish, structured so an assistant can quote the answer when someone asks.
Documentation
Reference, guides, and quickstarts built as a system. Docs are what assistants quote about your product, so the architecture has to serve both readers.
Questions
Integrations & Comparisons, answered.
Will you say a competitor is better than us?
Where it is true and it matters, yes. A comparison page that never concedes a single point gets discounted entirely by technical readers, including the parts that were accurate. Conceding the right points is what makes the rest credible.
Do you handle the partner side of a co-marketing piece?
Yes. We build the integration, write the draft, and run the back-and-forth with the partner's marketing team, then deliver a version each side can publish under its own brand.
How do you verify the claims in a comparison table?
By using both products. Claims are tested against current versions rather than lifted from the competitor's marketing pages, which are frequently out of date.
Get started
Talk through a integrations & comparisons engagement.
Thirty minutes, no deck. We look at what you have, agree what the first piece should be, and you leave with a scope and a price.