Audits
SEO, AEO & Performance Audits
A prioritised list of what is holding your content back across all four dimensions we measure: search, performance, answer engines, and generative engines.
- Technical SEO audit
- AEO readiness
- GEO citation audit
- Core Web Vitals review
- Content gap analysis
Publishing more into a site with structural problems is expensive and slow. An audit is the cheapest way to find out whether the problem is your content or the thing your content sits on.
The four things we measure
SEO. Crawl health, indexation, rankings, and the internal linking that decides which of your pages search engines treat as important.
Performance. Core Web Vitals measured per template rather than per page, so the fix lands in a component instead of a hundred posts.
AEO, answer engine optimisation. Whether a machine can extract a clean answer from your page. That means schema coverage, question-shaped headings, and answers that lead rather than build to a conclusion. A page can rank first and still be unquotable.
GEO, generative engine optimisation. Whether your content is actually being cited by ChatGPT, Perplexity, and AI overviews, which queries you surface for, and which competitor gets named when you do not.
Ranking and being cited have become different problems. Most audits still only look at the first one.
What you get
A ranked list of findings, each with the evidence, the fix, and a rough effort estimate. No 60-page report. If the honest answer is “your site is fine, you just need more content,” we will tell you that and point you at the gaps.
Also worth a look
Tutorials
How-tos, listicles, and ride-the-wave posts that a developer can follow start to finish without opening a support ticket.
Integrations & Comparisons
Co-marketing integration guides with partner tools, and honest comparison pages that hold up when a skeptical engineer reads them.
Documentation
Reference, guides, and quickstarts built as a system, with an information architecture that survives the next three releases.
Questions
SEO, AEO & Performance Audits, answered.
What do you measure?
Four things: classic SEO (crawl, index, rankings, internal linking), page performance (Core Web Vitals tied to specific templates), AEO or answer engine optimisation (whether AI assistants and featured snippets can extract clean answers from your pages), and GEO or generative engine optimisation (whether your content is being cited by tools like ChatGPT, Perplexity, and Google's AI overviews).
Why do AEO and GEO need separate treatment from SEO?
Because ranking and being cited are now different problems. A page can rank on page one and still never be quoted by an answer engine, usually because its answers are buried in narrative, unstructured, or missing the schema that makes them extractable. We audit for both.
What do we actually receive?
One prioritised list of findings, each with the evidence, the fix, and a rough effort estimate. Not a sixty-page PDF. If the honest answer is that your site is fine and you just need more content, we will say so.
Get started
Talk through a seo, aeo & performance audits engagement.
Thirty minutes, no deck. We look at what you have, agree what the first piece should be, and you leave with a scope and a price.