Social
Social Media Marketing
Developer-audience social handled as a service, powered by Postlib, our own scheduling and distribution tool.
- X
- Content repurposing
- Launch campaigns
Most devtool social accounts are a graveyard of release announcements. The content already exists to do better. It is just sitting in blog posts nobody is redistributing.
We run the channel as a service: strategy, writing, scheduling, and reporting. Postlib, our own tool, handles the scheduling and distribution side, and is available on its own if you would rather run the channel in-house.
Also worth a look
Tutorials
How-tos, listicles, and ride-the-wave posts that a developer can follow start to finish without opening a support ticket.
Integrations & Comparisons
Co-marketing integration guides with partner tools, and honest comparison pages that hold up when a skeptical engineer reads them.
Documentation
Reference, guides, and quickstarts built as a system, with an information architecture that survives the next three releases.
Questions
Social Media Marketing, answered.
Do we have to use Postlib?
No. Postlib is how we schedule and distribute, and it is available on its own if you would rather run the channel in-house, but the service works with whatever you already use.
Who writes the posts?
We do, from your existing technical content. Most devtool accounts are sitting on enough published material to fill a quarter without writing anything new.
What do you report on?
Comment-to-like ratio, saves, profile views, and inbound that quotes a specific post. Follower count is the least useful number on the page.
Get started
Talk through a social media marketing engagement.
Thirty minutes, no deck. We look at what you have, agree what the first piece should be, and you leave with a scope and a price.